SANTA BARBARA, November 25, 2009: Dutch breeder Terra Nigra and wholesale importer Tradewinds International have announced the introduction of a new rose called 'Angel’s Love'.
A lightly scented white rose, 'Angel’s Love' has soft pink edges that give the blossoms a blushing appearance when they are fully open. Long 60-80 cm stems and a longer-than-average vase life add to the rose’s appeal as both a wedding and cut flower.
“’Angel’s Love’ is not only an extraordinary rose. Its introduction is also unique in that it breaks from the traditional breeder to grower to wholesaler model of launching a new flower,” said Richard Lutes of wholesale florist Koehler & Dramm, a member of the Tradewinds International group. “It represents a collaboration between the breeder, wholesaler and florists to bring a fresh new rose to the public.”
The then-unnamed rose was presented to retail florists at an international rose festival and wedding design show hosted by Koehler & Dramm in Minneapolis last year. Florists
had an opportunity to suggest names for the new flower, with the winner being  'Angel’s Love'. Bob Larson, owner and designer with BO-JO’s Creations in Ellsworth, Wisconsin, came up with the winning moniker, selected from over 200 entries submitted at the show. 'Angel’s Love' is now being grown in Ecuador and is exclusively available through Tradewinds member wholesalers for the US and Canadian market. Due to increasing popularity in the Russian market, farms in Ecuador are increasing their production area of ‘Angel’s Love’in order to fulfill the increasing demand in Russia as well as in other areas in the world.