WALTERBORO, USA, February 2, 2010: Continuing its expansion of Floralife® brand products and services globally, Floralife, Inc. announced Mr. Alan Tanouye has joined the organization as general manager, North American Operations.  In joining the global management team, Alan will support the company’s market development activities and customer relationships in the North American mass market and grocery store businesses for postharvest flower care and handling. 
“Alan brings much experience and industry insight to assist in strengthening our commitment of postharvest care in the U.S. and Canadian marketplace,” said Jim Daly, Vice President of Floralife, Inc. who will focus on developing the global business.   “Having grown up in his family’s business producing and shipping Hawaiian tropical flowers, he understands firsthand the importance of flower quality and freshness, which will allow us to better support our customers.” 
Alan Tanouye also assumes the responsibility of managing the Floralife, Inc, Walterboro, S.C. facility operations, along with global services in executing the development of enhanced and new product lines.
Leading the North American facility efforts, Alan previously worked as President/CEO for VIP Florist’s Network and Vans Inc. floral wholesale distribution company.  He was an auditor for Deloitte Haskins & Sells for five years and holds a Master’s degree in Accounting from the University of Hawaii. 
Floralife, Inc., founded in 1938, is headquartered in Walterboro, South Carolina with research, manufacturing, and sales offices located in Europe, Asia, Africa, and Latin America. Floralife, Inc. was the first in the industry to develop and produce a professional, high-quality solution which hydrates and provides balanced nutrients for greatest flower freshness.  Floralife, a wholly owned subsidiary of the Smithers-Oasis company, serves the entire distribution channel, including growers, bouquet manufacturers, mass marketers, and wholesale and retail florists globally.