LISSE, the Netherlands, March 10, 2010: FloraCulture International, the business magazine for the world flower industry, today launched its first special issue entirely dedicated to the world’s famous Spring Gardens Keukenhof.
Featuring interviews with Keukenhof director Piet de Vries and leading flower and plant breeders, the Keukenhof issue underlines the importance of Keukenhof as an industry event. Aside from the outdoor park, Keukenhof offers no less than 12 indoor flower shows showcasing tulips, orchids, roses, daffodils, Alstroemeria and all kinds of other flowers you could imagine. Each breeder or grower is invited to take part in these exhibitions including a VKC (the permanent judging committee) quality competition. These flower shows address a wide audience, from consumer to industry peers and serve as an important platform for the exchange of ideas and research findings. In the four pavilions breeders, growers and buyers will find not only the most beautiful varieties but also the latest breeding breakthroughs. The Keukenhof Lily Show deserves a special mention with more than 30,000 lilies coming in more than 300 varieties. Not only the world’s largest but also the most interesting show for foreign growers since most lily breeders are located in the Netherlands and participate.
FloraCulture International’s managing director Jaap Kras presented Keukenhof’s manager marketing and communications Wim van Meerveld with the first copy of the Keukenhof Special Issue. The Keukenhof Special issue will be send with the upcoming March issue of FloraCulture International magazine and will also be handed out during the opening of the different Keukenhof indoor flower shows.