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IPM from Tuesday to Friday IPM has proven its worth |
ESSEN, Germany, July 21, 2010: IPM ESSEN 2011 will take place from Tuesday, January 25 to Friday, January 28. Turning into a midweek event, the IPM has become more accessible for visitors and exhibitors. The foreign proportion of the trade visitors grew to 35 percent and the exhibitors praised their increased professionalism.
Shortly before the closing date for registration (July 31, 2010), the bookings for the fair booths at IPM ESSEN 2011 are in full swing. The new exhibitors will include, amongst others, the Canadian Landscape and Nursery Association with its members from Canada and the Rwanda Flower Producers and Exporters Federation.
With the motto "Remaining Faithful to Its Principles But Nevertheless Treading New Paths", the advertising appearance of IPM ESSEN has been modernized and is presenting itself in a younger and fresher form. The advertising media were provided with a more up-to-date design and are characterized by good intelligibility.
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