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British Rose Group announces ‘Keeping Customer Focus’workshop |
DISS, UK, July 29,2010: HTA retail members and growers are invited to attend the British Rose Group’s workshop on ‘Keeping Customer Focus’ which is taking place at Whartons Nurseries in Norfolk on 19th August 2010.
The workshop provides an opportunity for an update on progress over the year along with a discussion on promotional plans for 2011. Last year’s meeting at David Austin Roses resulted in the production of ‘Your complete guide to caring for, merchandising and selling more roses’.
Helping to bring the merchandising guide to life Kevin Waters of The Garden Works will give a rose merchandising masterclass to help inspire retailers and growers.
The workshop will provide an overview of the HDC funded powdery mildew prediction programme. Chairman John Adlam and Xianming Xu will demonstrate the new computer programme and go through the grower trial showing the economic and practical aspects of it all. This will be followed by a visit to the trial site to see the results.
For growers and retailers there is an update on HTA and Roses UK activity from Tim Briercliffe and Jennifer Thwaites (HTA) and Ian Kennedy (Roses UK), followed by a
Panel discussion on roses promotion ideas for 2011.
The workshop includes a rose merchandising masterclass from Kevin Waters of The Garden Works and a lunch followed by a tour of the Whartons sites.
This event is free for HTA retailers and growers. If you would like to attend please contact Alison Smith on 0118 9303132 or email
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