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July August 2008
| Flower Trials 2008 |
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Greenhouses and showrooms of nineteen participating companies were packed with 6,500 registered industry professionals in the search of innovative marketing programs and the absolute newest in cut flowers, pot- and bedding plants.
by Ron van der Ploeg and Anabel Evans
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| Nutrient checks |
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There are a number of factors that contribute to the success of a plant nutrition program. By understanding and considering these factors and the impact that they will have on your crop before starting your plants, you can avoid costly and time consuming corrective measures. By the time a plant starts to show the symptoms of a nutrient deficiency or toxicity, it is often too late to make the necessary changes.
by Jennifer Wacasey
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| Historic Italian nurseries with worldwide connections |
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Mediterranean floriculture
On the eve of the September Flormart-Miflor with 1,200 exhibitors from 17 countries and 35,000 visitors expected from all over Europe as well as from Canada, Israel, Australia, Venezuela and Tunisia, three Italian nurseries share their enthusiasm for business that crosses national boundaries.
by Helen Moody
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| Air-pruning pots |
 | Significant gains can be made in terms of quality and environmental impact through the study of plant stress dynamics. In the root environment, for example, containers with punctured side-walls promote ‘air-pruning’ of roots as a result of stress; a technique that is increasingly being accepted for woody, nursery-stock plants.
by Edward Bent
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| Intricacy of irrigation outdoors |
 | The design of irrigation systems for outdoor nursery stock has to contend with the natural surroundings and unpredictable weather conditions.
by Ron van der Ploeg
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| Uniformity via high precision irrigation |
 | High precision irrigation in commercial nurseries has its own rather intimidating price tag, but what is the best advice for growers as water becomes scarcer and production is torn between the benefits of economies of scale and the intolerance of the market for non-uniform end products?
by Anabel Evans
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| A modern twist to a classic plant |
 | Clematis have long been favourites as a traditional garden plant with their broad saucer shaped flowers often being displayed on vines that adorn garden trellis, archways or pergolas. Faced with a relatively static market situation the Guernsey Clematis Nursery Ltd. (GCN) in the Channel Islands has introduced a modern twist to this traditional plant that offers something new to both the garden and floriculture markets.
by Paul Ingrouille
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| The greening of China |
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Potted plants, in particular bromeliads and phalaenopsis, were the stars of the Hortiflorexpo China, which celebrated its 10th anniversary earlier this year.
by Ron van der Ploeg
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| Vintage Chelsea |
 | United Kingdom
The Chelsea Flower Show, organized by the Royal Horticultural Society, is a heady mixture of inspiration and excellence in garden design, garden sculptures and fixtures, plant displays, new varieties and floral art.
by Edward Bent
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| California Pack Trials Part 2 |
 | Persuasive Promotion
“Would you like some POP with that new variety?” More and more often, breeders and distributors are relying upon marketing tools and Point-of-Purchase materials to help sell their latest genetics.
Story and photographs by Chris Beytes
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